Anywhere from nothing to an agency's hourly rate. The price mostly depends on who fills in the fields: you, a plugin template, a freelancer, or software that reads the page. Here's each option with real prices, what it gets you and what it takes from you.
Updated . Sources and the date each price was checked are at the end.
$0
Free versions; Yoast SEO Premium $118.80 a year, Rank Math Pro from €7.99 a month billed yearly, Schema Pro $69 a year. On Shopify, JSON-LD for SEO is $399 a year.[1][2][3][4]
$5 a page, $4 from 50 pages, $3 from 200. No subscription.
Upwork puts SEO experts at $15-35 an hour, and technical SEO audits that include schema recommendations at $500-2,000 a project. Starting prices for schema markup gigs on Fiverr ran from €5 to €150 when we checked.[5][6]
In Ahrefs' survey of 439 SEO providers, $75-100 was the most common hourly rate and $501-1,000 the most common monthly retainer.[7]
Start with the pages that can earn a rich result or already rank. Tag archives and thin listing pages can wait.
| Site | Pages | Rate | One-time cost |
|---|---|---|---|
| Local businessHome, four service pages, contact | 6 | $5 a page | $30 |
| Online store60 products, four collections, home | 65 | $4 a page | $260 |
| Larger catalog250 product pages | 250 | $3 a page | $750 |
The free balance on sign-up covers the first 2 pages. Credits are valid for 12 months. Full pricing
Upkeep
Schema repeats facts from the page. When a price, opening hours or a return window changes, the block is out of date until someone updates it. With FullSchema that's a regenerate (1 credit), or Site Monitor ($12 per site per month, optional) checks weekly and tells you which page changed.
Old blocks with errors
A theme or plugin block with errors keeps showing in Search Console until it's switched off, even after you add a complete one.
What each product error means →Your own time
Free tools cost hours, and so does briefing and checking a freelancer's work. Count it, even if it doesn't show up on an invoice.
Two tools writing the same thing
Before paying for a plugin or app, check what your theme or builder already writes. If two tools describe the same product, it's rarely an error, but you've paid twice for one job.
The slow part of schema is reading the page and getting every field right. FullSchema does that part, and pasting the result takes about as long as editing a page.
Hiring still makes sense when your site has no place to paste code, or when a developer can add schema to a template once for thousands of similar pages.
Paste the page's address
FullSchema reads the page: what it is, its prices, hours, reviews, address, whatever it shows.
Copy the block
It's already checked against Google's required fields.
Paste it into your site
Into the box your platform has for it. The guides below show exactly where, per platform.
Test it
Run the page through Google's Rich Results Test and check that the block shows up without errors.
Mostly. You pay once per page, and the block keeps working as long as the page says the same thing. When prices, hours or policies change, the block should be updated too, so budget for the pages that change often.
The free schema from a theme, plugin or site builder is usually valid, but thin: it names the site and the business and often stops there. In our study most pages had some structured data, but few had markup that was complete and correct. A free base layer is worth keeping; the page-specific blocks are what it leaves out.
Location, experience and scope. Before you compare quotes, ask what's included: how many pages, which schema types, whether they test in the Rich Results Test, and who fixes it when Search Console reports an error later.
FullSchema doesn't install code on your site, and for most sites nobody needs to. If you can log in to your site's admin and paste text into a box, you can add it yourself in a few minutes per page. Hiring someone is worth it in the two cases covered above: no place to paste code, or thousands of near-identical pages a developer can template once.
No. You buy credits, 1 credit per page, valid for 12 months, and a free balance on sign-up covers your first 2 pages. Failed scans are refunded. Site Monitor is the only monthly option, and it's optional.
Your first pages are covered by the free balance. Paste one and look at the block before you decide.
Where the code goes on your platform
Checked on October 4, 2026. Prices change; follow the links for current ones. Fiverr and Rank Math showed us prices in euros, so they're given in euros.
