Brand assets

Logo, icon and colors

Writing about FullSchema, listing it in a directory or adding it to a partner page? Everything you need is here, as SVG and PNG. Use the files as they are.

Download the brand kitZIP, 320 KB. Logos, icons, colors and usage notes.

The name is FullSchema. One word, capital F and capital S. Not "Full Schema", "Fullschema" or "FS".

Logo

Pick the one that fits the background

SVG scales to any size. PNG is 2400 px wide with a transparent background.

FullSchema logo, color

Color

For white and light backgrounds.

FullSchema logo, white

White

For dark, photo and brand-color backgrounds.

FullSchema logo, white on brand

White on brand

Same white file, on Indigo.

FullSchema logo, one color

One color

For print and places that allow one color.

Icon

When there's no room for the name

Curly braces around stacked layers: structured data, built up from the page. PNG is 1024 px square.

FullSchema icon

Icon

The mark alone. Avatars, favicons, small spaces.

FullSchema icon, white

Icon, white

For dark or brand-color backgrounds.

FullSchema app icon

App icon

Square. App stores, directories, social profiles.

Colors

One strong color, used with restraint

Indigo carries the brand. Ink is for text, the lavenders for quiet backgrounds.

Indigo

#4338FB

RGB 67 56 251

Primary. Logo, buttons, links.

Indigo dark

#362BD6

RGB 54 43 214

Hover and pressed states.

Ink

#0E182B

RGB 14 24 43

"Full" in the logo, headings.

Lavender 50

#F0EFFF

RGB 240 239 255

Tinted backgrounds.

Lavender 100

#E3E0FF

RGB 227 224 255

Borders on tinted backgrounds.

Accent line

#4338FB → #A78BFA → #FBBF24

The thin gradient at the top of our pages and emails. Only as a line, never as a fill.

Type

Manrope

The typeface for the site and product. Free on Google Fonts under the SIL Open Font License. The logo itself is a drawing, not typed text, so always use the files.

Aa Bb 123

ExtraBold for headlines, Semibold for labels, Regular for text.

Usage

A few simple rules

  • Clear space. Leave room around the logo at least as wide as one curly brace of the icon.
  • Smallest size. Logo 100 px wide on screen (25 mm in print), icon 16 px.
  • Background. Color logo on white or light; white logo on anything dark.

Please don't

  • Recolor the logo or swap the two colors
  • Stretch, squash or rotate it
  • Add outlines, shadows or glows
  • Split "Full" and "Schema" or retype the name in another font
  • Put the color logo on a busy photo or a dark background (use the white one)

Need something else?

A different format, a screenshot, a short description for a listing, or a quote for an article: write to hello@fullschema.app.